Know Your Worth: A Guide to Pricing Your Wellness Services
In the wellness space, value can be difficult to quantify. After all, how do you put a number on the many interwoven benefits of holistic healing practices like massage, yoga, herbal remedies, healing touch, acupuncture, counseling, or spiritual guidance?
These services touch many parts of clients’ lives, and they’re often intimate, personal, and emotionally charged. Ascribing a dollar value to them can feel confusing, awkward, and uncomfortable… but in the end, you have to do it. You deserve to get paid for the good you bring into the world.
That’s why we’ve put together this Healing Society guide to pricing your wellness services — to help you set prices that balance fairness, accessibility, and respect for the value of your expertise.
Time Is Money: How Long Does a Service Really Take?
Most wellness practitioners recognize that their prices need to align with the time commitment for a service. A 60-minute coaching session should cost enough to justify that hour of the coach’s time. But for that same session, the coach likely also:
met or corresponded with the client before the appointment
took time to research and plan their recommendations
got to their work site early to prepare
stayed after the client left to clean up and reset the room
reviewed their notes before the client’s next session…
All these tasks contributed to making sure the client had a great healing experience under this coach’s care, and likely added another hour or more to the total investment. What you do to get ready for your clients’ sessions and reset afterward has value, and you deserve to be compensated for this time as well.
Cost of Doing Business: Tools, Supplies, Space
Beyond time dedicated to a specific session, consider the tangible elements that contribute to your services. What workspace is necessary for your practice? What tools and supplies do you need to do your job well? If you’re a Master Hair and Makeup Artist like our founder Taylor Nick, you wouldn’t expect your clients to bring their own products to their appointments. And you wouldn’t ask them to install giant mirrors and shampoo bowls at their own houses.
Every physical item that you supply for your clients should be a factor in your pricing. For each item, consider what it cost you, and divide that across the number of sessions you expect it to last. If you’re providing your own linens, essential oils, crystals, etc., remember to build these costs into your prices. That way, you ensure that your pricing covers not only your services but also the infrastructure that supports them.
You’re the Expert: Investments in Your Training
You didn’t get to where you are today without years of honing your craft. Your training likely involved substantial investments of both time and money — through formal education, workshops, independent research, and experience — and those investments bring value to your wellness practice.
For example, the certified yoga instructors who lead classes at the Healing Society didn’t become experts by spending five minutes Googling “how to teach yoga.” Their journeys began with months of intensive study covering philosophy, anatomy, teaching methodologies, and hands-on practice. And these programs (and the continued training for recertification required) all come with financial investments as well. When clients book their classes, they’re paying for all the advantages of an instructor who has earned their expertise over a long period of careful study.
Market Research: What Are Others Charging?
Finally, understanding the landscape of wellness services in your local area is crucial. We recommend you conduct thorough market research to gauge what other practitioners are charging for similar services. If you’re not sure where to start, try connecting with other wellness practitioners in your community, and asking them about their pricing and how they determined it.
This research will help you find your sweet spot in the market: competitive enough to bring in business without compromising the value of your unique offerings.
At The Healing Society, we are committed to providing affordable spaces for practitioners to offer their services without compromising their income. With furnished office memberships starting at just $22 a week, we offer a haven where practitioners can thrive, focusing on their craft while enjoying a supportive community of other healers. Book a tour today to see for yourself.